Don't believe so called "technological breakthroughs" in pool color technology. They don't exist, or we would know about them!

Over 98% of all new non-fiberglass pools are finished with white marcite (plaster). These pool have blue water as everyone who bought a new pool already knows. The other 2% are either indoor pools (which generally use color), or they are finished in black to produce a "lake effect".

The sun and clouds control the color of the water because the water color is a reflection of the sky. That's why indoor pools are rarely finished in white. There's no reflection from the sky to color the water, although the water does take on a light blue color even without the sun.

All pigment fades in the sun, the darker the color, the faster you see the fading. Black pools begin to turn gray above the water line in less than two years. This applies to all paint, 2 part epoxy, and gel coat. We recommend only using dark colors for indoor pools or outdoor pools that are never exposed to the sun.

On any sunny day (which is when you'll be swimming), we *guarantee that, if you choose white, the water will be blue or we will send you a new finish coat in the color of your choice, at no charge (we'll even pay the shipping cost).

Nevertheless, if you want color, check our color chart and choose between 40 colors.